The entertainment industry has changed dramatically over the past few years with the advancement of technology. This advancement has allowed companies to device new platforms for the sake of entertainment. The world of television has now evolved with thanks to Netflix, Amazon, Facebook, Google and other various applications. It I snow possible for people to access television on the go, at any place and at any time. However, this has led to some repercussions in the form of an oligopolistic market. Companies take advantage of this demand and use it to their advantages. With the help of the blockchain technology, this system can be fixed and that is exactly what TV-TWO aims to do.
Overview of the Platform
According to TV-TWO’s whitepaper, the main purpose of this blockchain based Open Platform is to decentralize the TV ecosystem in order to spread the oligopolistic surplus of TV networks between consumers, advertisers, and content creators. This will be achieved with the help of the Connected TV application that will bring together traditional broadcast television programming alongside personalized video streaming that will be supported by ads. Besides this, TV-TWO will establish a new standard in terms of TV advertising, wherein consumers will be empowered to share data with advertisers on their own terms and advertisers can utilize this data to provide more personalized content.
The second aspect of TV-TWO is the Token for Television. This basically allows consumers, content providers to exchange value amongst them in a standardized fashion. TTV is what allows the platform to be administered and accessible in a decentralized manner to content providers and consumers alike.
Besides this, TV-TWO will be a platform that would allow direct interaction between consumers, content providers, and advertisers. This would allow the existing ecosystem of TV networks to be disrupted by decentralization. The blockchain technology would eradicate TV networks, broadcast providers, and tech giants to take undue advantage of the open network and would provide programmatic advertising with a transparent and reliable model.
Product and Technology
TV-TWO will combine the traditional broadcast network with personalized video streams. The platform will allow TV watchers to smoothly transition from one to the other and would even allow overreaching analysis of behavioral patterns across all linear channels. Consumers will be able to access more relevant and better content in a hassle-free manner. This would even ensure that consumers don’t have to give up one mode of entertainment for the other and aren’t compelled to pay a huge subscription fee for the same.
The user interface of TV-TWO consists of mainly to layers. The first is the one with the broadcast signal that has all the standard TV functionalities. The second layer is the one which contains the personalized video stream. Together, these two layers create the Big Screen and will be responsible for disarming the current TV market. This application of TV-TWO has been designed in such a way that it is supported by the new age smart TVs. It can be accessed with an internet connection on all Samsung, LG, Toshiba, TP Vision and Panasonic TVs (models brought out after 2012), thus ensuring that it is accessible to a number of consumers.
The ecosystem of TV-TWO will be binging about something unique with the help of the blockchain technology. TV-TWO will be transparent, accessible, secure and cheap. This will even help ensure that content providers and advertisers work together on a democratized and simplified platform. Consumers, on the other hand, will also have a clear advantage thanks to the TTV mechanism that is in place. When consumers watch sponsored content or decide to share their usage data with advertisers and content providers they will be rewarded for the same with TTV. Hence TV-TWO ensures that all the three parties involved get what they desire through their platform.
Conclusion
TV-TWO will prove to change the dynamic of the oligopolistic economy of the television industry. Their model has several layers and functionalities that are unique and would provide their consumers with a variety of options. Besides that, it will even prove highly profitable for content providers and advertisers as compared to other current avenues. This will help ensure that such a platform takes off. It has the potential to remain successful in the long run owing to its TTV mechanism and privacy policy that would ensure customer satisfaction. This would truly turn out to be an innovative project.
Website – https://tv-two.com/
Whitepaper – https://tv-two.com/#whitepaper
ANN – https://bitcointalk.org/index.php?topic=2617593.0
Telegram – https://t.me/tvtwocom
My bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=2063333
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